But it won’t forever (or for much longer at all given their acquisition of Podz earlier this year). Does their discoverability suck? For right now, yes. Right now the listening experience for podcasts on their platform sucks the big egg, but it won’t forever.

To those I say, grow up.ĭoes Spotify have things to fix? Yes. Spotify offers audience interactivity features, monetization options through ads and elective support, member's only episode options, free media hosting, global and platform-agnostic distribution, has more users than the population of the entire United States (165M of which are paid subscribers), and has an ads platform that will match the power of Facebook’s once it gives us a tracking pixel and enables AND statements in its targeting.Īnd to those who would decry me on this position, you are the same individuals who have something to lose, or some brand loyalty elsewhere, or some personal feelings wrapped up in the evilness of big scary corporate Spotify. Anyone who disagrees with this is too caught up in their own hopeful visions of the future, informed mostly by their limited experiences of the past, to understand how change happens or recognize its beginning stages. I host Retold Myths & Tales on Anchor.fm while I host Podcasting Sucks! on Mark Asquith’s Captivate.Īs the 13–23 year-old demographic begins to eclipse the existing demographic of podcast creators and listeners, there is no debating it, they will gravitate toward creating on the platform they already love and with the tools no one else can offer. As it does so, its value proposition will continue to increase for new podcasters and for some reluctant existing podcasters. Spotify will continue to add unique benefits to its closed system, as an example: last week Spotify added Q&A and Polling features to those shows hosted on their now proprietary hosting platform Anchor.fm.

Spotify podcasts not showing up 2021